Dialpadの導入事例

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導入企業|Ooredoo

How Ooredoo increased online interactions from 0.4% to 37%

How Ooredoo increased online interactions from 0.4% to 37%
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課題・目的

1

Previous standalone online chat platform was not bringing much traffic

2

Could not get all employees to answer customer queries independently from the contact chat center system

3

Only 0.4% of monthly inbound customer interactions came through the standalone online chat platform

導入後の効果

1

Online interactions increased from 0.4% to 34-37% of monthly inbound customer interactions

2

Customers with data-only SIM cards can now receive support via online channels

3

Retail teams can focus on in-store customers instead of answering queries from data-only customers

まとめ

Ooredooは、従来のチャットプラットフォームでは顧客の利用率が低く、デジタルチャネルへの顧客シフトが課題でした。導入の目的は、問い合わせをオンラインに移行し、顧客体験を向上させることでした。決め手は、DialpadのオープンAPIによる既存のコンタクトセンターシステムとの統合のしやすさでした。導入後、オンラインでの顧客インタラクションは0.4%から34~37%に増加し、データ専用SIMの顧客にも新たなサポートを提供できるようになりました。

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導入事例の詳細

導入前の課題

Previous standalone online chat platform was not bringing much traffic

Could not get all employees to answer customer queries independently from the contact chat center system

Only 0.4% of monthly inbound customer interactions came through the standalone online chat platform

導入の目的

Shift customer interactions from retail sales to ecommerce and online channels

Create a fully integrated, omnichannel customer experience

Free up agents' time and improve customer satisfaction

導入後の効果

Online interactions increased from 0.4% to 34-37% of monthly inbound customer interactions

Customers with data-only SIM cards can now receive support via online channels

Retail teams can focus on in-store customers instead of answering queries from data-only customers

Shorter wait times and faster serving times

導入の決め手

Dialpad's open API enables seamless integrations with existing systems

Integration with contact center system was possible

Single interface to manage all tickets from multiple channels like Facebook, WhatsApp, and online chats

導入のプロセス

Ooredoo migrated their call center online using Dialpad's digital engagement platform, enabling support via WhatsApp, Facebook Messenger, Twitter, and Instagram, and integrated everything with their contact center system.

活用方法

Agents use a single interface to manage all tickets from Facebook, WhatsApp, and other online chats, handling up to 4 interactions comfortably vs. 1 call at a time.

今後の展望

Ooredoo plans to leverage chatbots to deflect simple inquiries, aiming to shift 70% of customer interactions online within 2 years and provide more chat channels like Apple Business.

サービス概要
Dialpad
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導入企業情報

Ooredoo

業界

IT・通信業界

従業員数

1,001名以上

上場の有無

非上場

事業内容

Multinational mobile telecommunications company

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